The range of investors into hedge funds has grown significantly.
This diversified investor base comes with diversified risk appetites, information requirements, and relationship management expectations. Using the same messaging to target pension funds, sovereign wealth funds, and family offices may fail to resonate with anyone.
In this paper, we look at:
What gets the attention of different investors? What do they care about?
How should their risk appetite impact your marketing approach?
How do different investors like to receive and consume information?
How can you target multiple investor types without diluting your message?