A practical guide to marketing analytics for hedge funds

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There are insights in your marketing - are you seeing them?

Imagine if you could see a list of your most engaged prospects and what they were interested in.

Imagine if you could identify your at-risk investors.

Would you act upon this information? Almost certainly. 

In this paper, we consider:

  • The systems that hold valuable data on your clients and prospects;
  • How this data can benefit your firm in a realistic and practical way;
  • A sustainable approach to visualising and using this data.

We hope you find this useful and informative.