WHITE PAPER:
Attending events: a guide for third-party marketers
Eight steps to maximise ROI
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What will you learn?
In-person events play an important role in the hedge fund industry, reflecting the persistent role personal relationships play in decision-making.
For third-party marketers, these events offer an opportunity to meet with both allocators and potential hedge fund clients - so the opportunity is twofold.
In this paper, we discuss:
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How third-party marketers should prepare ahead of an event.
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How to capture conversations on-site, to facilitate quick post-event follow-up.
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How best to engage your new connections post-event.
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The value of engagement metrics in focusing sales effort.