In-person events play an important role in the hedge fund industry, reflecting the persistent role personal relationships play in decision-making.
For third-party marketers, these events offer an opportunity to meet with both allocators and potential hedge fund clients - so the opportunity is twofold.
In this paper, we discuss:
How third-party marketers should prepare ahead of an event.
How to capture conversations on-site, to facilitate quick post-event follow-up.
How best to engage your new connections post-event.
The value of engagement metrics in focusing sales effort.