--- title: "Attending events: a guide for third-party marketers" description: In-person events play a very important role in the hedge fund industry. In this paper, learn how third-party marketers can maximise ROI for events. image: https://crm.edgefolio.com/hubfs/Attending%20events.png --- [![Edgefolio_Logo_White](https://crm.edgefolio.com/hs-fs/hubfs/Edgefolio_Logo_White.png?width=125&height=24&name=Edgefolio_Logo_White.png "Edgefolio_Logo_White")](https://edgefolio.com/) White paper   Attending events: a guide for TPMs ### Download white paper now ## Eight steps to maximise ROI.   In-person events play an important role in the hedge fund industry, reflecting the persistent role personal relationships play in decision-making. For third-party marketers (TPMs), these events offer an opportunity to meet with both allocators and potential hedge fund clients - so the opportunity is twofold.  In this paper, we discuss: - How third-party marketers should prepare ahead of an event. - How to capture conversations on-site, to facilitate quick post-event follow-up. - How best to engage your new connections post-event. - The value of engagement metrics in focusing sales effort.  We hope you find this useful and informative.