Eight steps to maximise ROI.

In-person events play an important role in the hedge fund industry, reflecting the persistent role personal relationships play in decision-making.

For third-party marketers (TPMs), these events offer an opportunity to meet with both allocators and potential hedge fund clients - so the opportunity is twofold. 

In this paper, we discuss:

• How third-party marketers should prepare ahead of an event.

• How to capture conversations on-site, to facilitate quick post-event follow-up.

• How best to engage your new connections post-event.

• The value of engagement metrics in focusing sales effort. 

We hope you find this useful and informative.