Influencer marketing is widely used by B2C organisations to market and sell their products. These strategies are increasingly relevant for hedge fund marketers, as they work to build a reputation, convey expertise and build trust.
In this second paper in our two-part series, we cover:
How to promote a personal brand, and the toolkit to build.
Different channels, including speaking engagements, the press, social media, and long-form content.
How to use personal brand to build a pipeline for your fund.