Personal brand

Part 2: Influencer marketing to generate leads.


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What will you learn?

Influencer marketing is widely used by B2C organisations to market and sell their products. These strategies are increasingly relevant for hedge fund marketers, as they work to build a reputation, convey expertise and build trust.

In this second paper in our two-part series, we cover:

  • How to promote a personal brand, and the toolkit to build.

  • Different channels, including speaking engagements, the press, social media, and long-form content. 

  • How to use personal brand to build a pipeline for your fund.