Influencer marketing is widely used by B2C organisations to market and sell their products. These strategies are increasingly relevant for hedge fund marketers, as they work to build a reputation, convey expertise and build trust.
In this first paper in our two-part series, we cover:
The role personal brand can play in fund marketing.
How to identify the right person to be an influencer for your firm.
The different facets of a personal brand, and the importance of authenticity.
Roles and responsibilities, including a sample workflow for creating and curating content.