Personal brand

Part 1: The benefits of influencer marketing for fund marketers


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What will you learn?

Influencer marketing is widely used by B2C organisations to market and sell their products. These strategies are increasingly relevant for hedge fund marketers, as they work to build a reputation, convey expertise and build trust.

In this first paper in our two-part series, we cover:

  • The role personal brand can play in fund marketing;  

  • How to identify the right person to be an influencer for your firm;

  • The different facets of a personal brand, and the importance of authenticity;

  • Roles and responsibilities, including a sample workflow for creating and curating content. 

Ready for part two? Click here.