--- title: Why hedge funds must produce marketing content description: Traditionally known for their secrecy, hedge funds have remained reluctant to truly engage in marketing. This must change. Discover how in our next webinar --- [![edgefolio-logo@4x-2](https://crm.edgefolio.com/hs-fs/hubfs/edgefolio-logo@4x-2.png?width=200&height=43&name=edgefolio-logo@4x-2.png "edgefolio-logo@4x-2")](https://edgefolio.com/) ON-DEMAND WEBINAR:   # Why fund managers *must* produce content    ### Watch now ## Why hedge funds *must* produce marketing content Back in 1996, Bill Gates wrote 'Content is King'. Content creation is a key facet of marketing in most industries; but what about hedge funds? Traditionally known for their secretive nature, some hedge funds have remained reluctant to truly engage in marketing. To keep allocators' attention, this must change. Watch Edgefolio's Will Nash alongside our special guest, Jon Greene for a fireside chat on the necessity of fund marketing, where they will discuss: - Why hedge funds must start producing content; - How to produce content efficiently, in light of limited bandwidth; - Where to start... Edgefolio Group, 2023