Why fund managers must produce content

What will you learn?

Traditionally known for their secretive nature, hedge funds have not always been forthcoming with their thought leadership, but this is changing. 

It is increasingly accepted that allocators do not select funds on performance alone. Fund managers need to create a reputation and build trust - and content is a key way to connect with an audience. 

In this webinar, Edgefolio's Will Nash was joined by special guest Jon Greene to discuss the necessity of fund marketing, touching upon:

• The role of marketing content in creating trust.

• How to produce content efficiently with limited bandwidth.
• The risks of continuing to sell your fund on performance alone. 

We hope you find this useful and informative.