How to build a fund marketing strategy

A goal without a plan is just a wish.

It is a tough fundraising environment; more funds than ever, and the vast majority of investment flowing to the top 5% of firms with the strongest brands. 

At the same time, more investors are considering hedge funds, and there is a lot to play for. But a calling campaign that reads something like "We're in town next week; would you like to see our fund?" simply won't cut it. 

In this paper, we build a fund marketing strategy. We consider:

• Your target audience and what matters to them. 
• Your fund positioning as a means to differentiation.
• Your communications plan for content and distribution.
• The role of data in driving people through your funnel and refining and optimising your plan. 

We hope you find this useful and informative.