A goal without a plan is just a wish
It is a tough fundraising environment; more funds than ever, and the vast majority of investment flowing to the top 5% of firms with the strongest brands.
At the same time, more investors are considering hedge funds, and there is a lot to play for. But a calling campaign that reads something like "we're in town next week; would you like to see our fund?" simply won't cut it.
In this paper, we build a fund marketing strategy. We consider:
We hope you find this useful and informative.