Email marketing is a valuable part of your marketing strategy.
But how do you maximise the chance that your email is opened and read?
And when does email marketing just become spam?
This is the focus of our new white paper, "Email marketing for fund managers; How to get it right".
It considers:
- The right and wrong way to use email marketing.
- Driving open rates using subject lines, personalisation and A/B testing.
- Best practices in list segmentation and cleansing, to hit the right target.
We hope you find this useful and informative.
