The modern fund marketing tech stack

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Technology at all levels of the fund marketing funnel

All hedge funds have a fund marketing technology stack, no matter how developed their operation.

In this paper we look at the activity needed to advance the prospective investor through the fund marketing funnel, and the technology available to drive and monitor engagement at each stage. 

We will consider:

  • The spectrum of technology across the fund marketing funnel;
  • The role of data and analytics in modern fundraising and smart relationship management;
  • Practical next steps for all fund managers, wherever they are in their fund marketing journey.

We hope you find this useful and informative.