Technology is driving and supporting change in TPM offering.
Today's third-party marketer (TPM) does so much more than make introductions. In this paper we consider how the role has changed, and how fund marketing technology has both enabled and compelled this change.
It considers:
- How TPMs can use technology to attract star fund managers.
- How TPMs can measure and report on activity besides introductions, to demonstrate ROI.
- The value of engagement analytics in guiding successful marketing and sales efforts.
We hope you find this useful and informative.
